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2 Cold Call Opener used by Sellers in DACH

by Helena Klaus
Aug 06, 2025

As promised, this week we’re featuring another top performer in DACH:

We've had the pleasure of meeting Danny Wörns 👏 ex-HiBob and now AE at Unfck Sales!

He recently shared two powerful cold call openers, and when to use them.

1. Permission-Based

"Hi [Name], this is a cold call. Do you want to hang up, or hear why I'm calling?"

This works well because it removes the pressure and sets a transparent tone from the start. In the DACH market, where honesty is often rewarded, this directness can be a strength.

But it’s also high-risk: you might get a quick “No.”
If you want to handle that with confidence, check out our Objection Handling Masterclass inside the Academy.

2. Non-Permission-Based

"Hi [Name], this is Danny from Unfck Sales. I’m calling you because..."

This approach avoids asking for permission. But there’s one key rule:
Do not say, “I’m calling because I am doing...”
Instead, lead with “I’m calling because you are...”

Shift the focus to your prospect. Make it relevant.
Relevance and clarity in the first 10 seconds make or break your call.

Our favourite reminder 💛 : There’s no silver bullet.

Try both approaches.

See what works best for your tone, your market, and your timing.

Read Danny’s full post here: LinkedIn Post

New Podcast Episode🎙️

This week, Jiri and Helena went deep on the biggest mistakes Sellers do when they Cold Call Prospects in DACH! 

🔗 Listen here: Sales in DACH Podcast

Our Website Got a Rebrand 😍

We rebuilt www.salesindach.com to make it easier to:

→ Explore all Masterclasses
→ Browse Coaching offers
→ Start your 7-day free trial of the platform

Take a look 👀

We’re Opening 3 Sponsor Spots 📣

Want to put your product in front of 3,500+ active B2B sellers and sales leaders in DACH?

We’re opening 3 exclusive sponsor slots in Q4.
· High engagement
· Niche audience
· Real buying power

Email [email protected] to claim your spot.

And last but not least... We want YOU 🫵 

We’re now featuring sellers in the newsletter who get extravagant results.

Nominate yourself, your colleague, or someone you admire! Send us a short message at [email protected] and tell us why they should be featured!

Excited to see y'all next week!

Your Sales in DACH Team ✨

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