Sales in DACH Newsletter

Sales Hacks for DACH 🇩🇪🇨🇭🇦🇹

The first Newsletter that covers all of the Sales Hacks for the German-speaking market - and that in English!

After the D/A/CH edition took off, a bunch of you asked the obvious follow-up: What about inside the different countries?! The North-South / East-West divide is old, real, and still shapes how people do business today! That's why we decided to share a bit more insights into the different countrie...

by Sales in DACH — Jul 29, 2026 germany

D≠A≠CH: 3 markets = 3 pitches

Do NOT treat "DACH" as one market with one pitch. Germany, Austria, and (German-speaking) Switzerland share a language, yes, but the Sales Culture does differ! Same words. Different rooms. ‼️Disclaimer: This week's newsletter is based on Conversations with Sales Reps and Research. If you're still...

by Sales in DACH — Jul 22, 2026 austria dach differences germany switzerland

Turn GDPR in DACH into your Superpower 🦸

Most Sales Reps treat data protection like a checkbox or push it on to Legal to handle it In DACH, GDPR can be your superpower as it turns you into a trusted advisor rather than a seller. How you talk about data handling during the pitch, not after it, can be the thing that actually wins trust. T...

by Sales in DACH — Jul 15, 2026 dsgvo gdpr

Sie vs DU | The formality that can make or break your deal in DACH

The choice between "Sie" and "Du" isn't etiquette. It's data. Why this matters more than it looks: German business culture tends to be more reserved, with people addressed by title and surname until given explicit permission to do otherwise. That's the default. But "default" varies wildly by comp...

by Sales in DACH — Jul 08, 2026 formal vs informal

The 3 Powers of Sales & Marketing Alignment

Everyone's got a Q3 plan. Targets are set, the pipeline's mapped, the campaigns are queued. And yet most teams will hit September wondering where the quarter went. The problem is almost never the strategy! It's the execution, the unglamorous, day-to-day question of how Marketing and Sales actuall...

by Sales in DACH — Jul 01, 2026 marketing

The Outbound Stack Audit: What to Keep, Cut, and Add

How many tools are in your outbound stack right now? And how many do you actually open on a normal Tuesday? Here's the pattern we keep seeing across DACH sales teams: a sequencer nobody configured properly two enrichment tools doing the exact same job an email warmup service you're still pa...

by Sales in DACH — Jun 24, 2026 outbound

How to talk to Strangers at Events

Be honest: when did you last walk up to someone at a trade fair or event and started talking to them? For a lot of us, that feels strange now, which is not a coincidence. Gartner predicted in 2020 that 80% of B2B sales interactions would move to digital channels by 2025, a forecast that has since...

by Sales in DACH — Jun 17, 2026 trade fair

The most powerful weapon in a Sales: Storytelling

Have you ever wondered why your prospect ghosts you even though you have the perfect presentation, the numbers check out and the ROI is airtight? Almost every time it has nothing to do with your data, but with their 'brain' 🧠! Our brain isn't a data processor. It's a storytelling machine. And th...

by Sales in DACH — Jun 10, 2026 storytelling

Claude + Clay: The Workflow that is changing how DACH Teams prospect

The best sales reps in DACH aren't working harder. They've built a smarter system. But only afew talk about the specific tools that actually move numbers. Clay and Claude are two of them. Together, they cover the full outbound loop — from finding and enriching the right accounts to writing outrea...

by Sales in DACH — Jun 03, 2026 ai claude clay workflow

Navigating Multi-Stakeholder Deals in DACH

We've all been there... You had a great discovery call. The champion loved it. Follow-ups are going well. And then, out of bloody nowhere.... silence. No decision. No feedback. Just a deal that quietly dies in your pipeline for 90 days before you mark it closed-lost. The good news is: This isn't ...

by Sales in DACH — May 27, 2026 stakeholder

90% of Cold Calling Problems Disappear if You Do This First

Most salespeople blame the call when things go wrong. The gatekeeper was rude. The timing was off. The prospect wasn't interested. But according to Danny Wörns, one of our Quick Win Challenge Masters who runs the monthly LIVE Cold Calling Sessions at Sales in DACH, the real problem almost always ...

by Sales in DACH — May 20, 2026 cold calling

AI Agents in Sales

Last week, we sat down in a small, closed roundtable with sales professionals across the DACH region and discussed the different AI Agents in Sales! Today I want to share 3 easy steps to check if you are using the right set up for you and your team and what else is possible. 📊 What the Data...

by Sales in DACH — May 13, 2026 ai

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Sales Hacks for DACH 🇩🇪🇨🇭🇦🇹

The first Newsletter that covers all of the Sales Hacks for the German-speaking market - and that in English!

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