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Sales Hacks for DACH 🇩🇪🇨🇭🇦🇹

The first Newsletter that covers all of the Sales Hacks for the German-speaking market - and that in English!
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Enterprise VS SMB Sales
In sales we often hear: “SMB is easier, enterprise is harder.”When actually... both are just different games.And a one-size-fits-all strategy definitely does not fit both. This week we’re breaking down how SMB and enterprise selling in the DACH region diverge and giving you 6 tactical hacks you c...
by Sales in DACH — Nov 05, 2025 enterprise sales smb sales
Prospecting Enterprise Deals in DACH
If you think SMBs are easier to crack into, you are mistaken!  This week we dig into enterprise prospecting in the DACH region: how it’s different, why it can work better, and how to play it right. Plus: our podcast episode with Jannis Ruß, who helps sellers crack enterprise accounts in DACH. 3 K...
by Sales in DACH — Oct 29, 2025 enterprise prospecting
Building a Sales Career in DACH
When I first started in sales, I thought success meant “just sell more.”But after years of watching hundreds of sellers grow (and some burn out), one thing became clear:Sales isn’t just a job. It’s a craft. And like any craft, it needs clarity, consistency, and courage. This week, we sat down wit...
by Sales in DACH — Oct 22, 2025 sales career
Sustainable Leadership in Sales
When you think of “Sales Success,” what comes to mind first? Pipeline? Quota? Process? For most people, leadership comes last, when in reality, it’s the foundation of it all! In this week’s Sales Hacks for DACH Newsletter, we sit down with Niels Brabandt, leadership expert and founder of NB Netwo...
by Sales in DACH — Oct 15, 2025 leadership
Tech Personas: How to Prospect Smarter
Tech buyers are some of the hardest personas to break into.They have a reputation to ignore small talk, smell sales automations from a mile away, and need a reason to care right now! So today, let’s talk about: 3 reasons why prospecting to tech personas is different 3 hacks to stand out and get ...
by Sales in DACH — Oct 08, 2025 tech personas
Negotiation in DACH: It’s Never About Price
When sellers tell us: “Guys... my prospect said the price is too high,” We always ask: Compared to what? Because a negotiation rarely breaks on price.It breaks when the perceived value isn’t high enough to justify the number. So let’s fix that! Why Value Beats Price According to a recent study, 6...
by Sales in DACH — Oct 01, 2025
Leverage Referrals in DACH
When I started in sales, I never even considered asking for referrals.It felt pushy. I worried my prospect would see me as selfishly salesy. Turns out I wasn’t alone... most sellers feel the same. But here’s the thing: by avoiding referrals, we leave one of the most powerful pipeline levers unta...
by Sales in DACH — Sep 24, 2025 referrals
Customer Success + Sales = 2x Revenue
When I started in Sales I was the only SDR tackling the DACH market. When I got promoted to AE, I was the only AE tackling the DACH market. In both positions 2 things were non-negotiable to me: Weekly Meetings with my Marketing Manager monthly Meetings with my Customer Success Manager I needed...
by Sales in DACH — Sep 17, 2025 customer success
Sales Fairs in DACH
And how to turn them into Pipeline 💸 That’s the topic for today!Not in the mood to read the full breakdown? Just scroll down and catch our Podcast Episode with  MesseBoyz Co-Founder, Börn Andres.  ⬇️ 🎙️ 😍 Every year, thousands of sellers head to sales fairs and expos across Germany, Austria & Sw...
by Sales in DACH — Sep 10, 2025 sales fairs
Sales Question Catalogue for Every Stage
The big mistakes we see over and over with Sales Reps are that they don't ask the right questions at the right time. Or even worse... They don't ask enough questions!  That’s why we've built this Question Catalogue, tailored to each stage of the sales cycle. Pick the right ones. Adapt them to you...
by Sales in DACH — Sep 03, 2025 discovery questions
AI in Sales in DACH
AI seems to be used by everyone right now. The sentiment is... if you're not using it you fall behind. But at the same time it is absolutely overwhelming with possibilities and sometimes even replace human force.  So, we decided in this week’s issue, we'll share some best practices on how to use ...
by Sales in DACH — Aug 27, 2025 ai in sales
Product Demos in DACH
If you’ve ever left a demo thinking,"That went great… why didn’t they buy?" you’re not alone. Most demos fail for one simple reason: They’re built around the product, not the prospect. So let’s fix that.Here are 3 hacks that will turn your demos from “nice presentation” into pipeline movers. 1. S...
by Helena Klaus — Aug 20, 2025 product demo

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