For some, Social Selling is the secret sauce—the ‘work smart, not hard’ method that transforms sales.
For others, it’s imposter syndrome, social anxiety, and the fear of looking like a wannabe.
So, let’s answer the big question:
Do we really need Social Selling?
The Facts Say: YES.
75% of B2B buyers use social media to make purchasing decisions.
Sales professionals who use social selling are 51% more likely to hit quota.
Okay, so we can’t really argue against the impact.
But where do you even start?!
Almost every student in the Sales in DACH Academy tells me:
Helena, what if my posts aren’t good? My colleagues and manager will see them—what if it hurts my reputation?
I get it! I never thought I’d play the Social Selling game either. I was a Cold Caller at heart! But over time, I realized:
Our buyers are social media natives. If we don’t adapt, we fall behind.
But let’s make it simple. Here are 4 easy action steps to start Social Selling today—without feeling exposed.
Action #1 - Analyse your Network
👀 Find 5 Social Sellers you admire and review one of their top-performing posts (100+ reactions).
❓ What made it work? How did they structure it?
💡 Learning from those just a few steps ahead of you makes it easier to start— and proves Social Selling won’t kill you.
👉 Challenge: Share your key takeaways in the comments!
Action #2 - Find your Niche
Answer these 3 questions:
- What topics genuinely interest you?
- How can you provide value to your audience?
- Where do you have expertise or a unique perspective?
💡 Example: I don’t care much about finance reports. But when I shared my journey to financial independence on Instagram, it sparked real engagement—and even led to a consulting gig!
➡️ Authenticity beats perfection.
Action #3 - Optimise your Profile
💼 Profile Picture: Clear, friendly, professional (not a blurry party pic).
🎨 Banner: Represent your brand—your company, USP, or CTA.
📝 Headline: Clearly state how you help your target audience. (Formula: I help [target audience] with [solution].)
💡PRO TIP: In Patrick's Personal Branding Masterclass, he follows this:
🖊️ About Section: Conversational, direct, and includes a Call-to-Action.
📌 Featured Section: Showcase key content—lead magnets, case studies, or relevant posts.
Action #4 - Just do it.
Set a weekly goal. I started with 2 posts per week and built up to 5.
Block 30 minutes a day to engage with posts—comment, react, and share value.
Why? Because the more people see your name adding value, the more they trust you.
And trust = sales 😉
Want the full playbook on Social Selling in DACH?
If you're a German-speaking seller looking to master Social Selling, we've got you covered!
In our Social Selling Series, Christian Krause, Britta Behrens, and Patrick Seibt will share everything you need to know to optimize your profile, build your content strategy, and set up Sales Navigator for instant success!
👉 Get Access now and grow your Pipeline with LinkedIn!
How else can we help you?
I'm glad you ask! 😎
We can offer you:
- Try the Sales in DACH Academy* for FREE 👉 Check it out here
*Disclaimer: The Academy is currently only in German available 🇩🇪 - 1:1 Coaching 👉 Get in touch with [email protected]
- If you haven't yet - Sign up for this Newsletter and get weekly Sales Hacks for the DACH market - right into your inbox 📥
What’s Next?
Soon our Podcast will go live! 😍
We are covering:
- Buyer Centric Cold Calling with Cisar Lambert
- AI & Sales with Thibaut Souyris
- Discovery with Vinzenz Dimpflmaier
And much more 😍
Join the waiting list and stay updated!
And that's it for today!
Happy selling & Keep on Shining!
Your Sales in DACH Team ✨
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