Header Logo
Log In
← Back to all posts

Time Management for SDRs & AEs

by Helena Klaus
May 21, 2025

 

❌ What most reps get wrong:

They think the best sellers work more hours.

But in reality?
The best reps aren’t the ones online at 20:47 replying to Slack.

They’re the ones who:

âś… Know exactly where their revenue comes from
âś… Spend 80% of their time on high-ROI actions
✅ And say “No” more often than they say “Yes”

 

📊 The Data: 

🔹 The average rep spends only 2 hours daily actually selling
🔹 The rest goes to CRM admin, meetings, and internal processes

HubSpot sales report

Meanwhile, top performers protect their prospecting time like gold.

In short?
Time isn’t your enemy.
But lack of clarity is.

Let’s fix that.

⏱️ Your Sales Time Audit (5-min Exercise)

Take out your calendar.

Ask yourself:

  1. Where does my revenue actually come from?
    → E.g. LinkedIn, cold calls, referrals, live demos?
    Double down on what works for YOU!

  2. What’s taking up my time that’s NOT tied to pipeline?
    → Be ruthless: Slack chats, CRM admin, internal calls?
    Cut what you can cut to make sure you invest your time rather than waste it!

  3. What can I automate, batch, or block out?
    → Calendar blocks = boundaries = better selling
    Keep your calendar clean and tidy based on what you really need!

Do this once per month. Your quota will thank you.

 

📆 A Daily Rhythm that works

As an SDR and as an AE, I always blocked my calendar like my job depended on it. Because… it did.
Pipeline doesn’t come from being “available”. It comes from being intentional.

My results?
✨ 10/12 months Top Performer as an SDR
✨ 345%+ annual quota hit as an AE

Here’s a rhythm that helped me (and now helps Sales in DACH members):

A Day of an SDR

    

 

A Day of an AE

 

Let me put it this way...

If it’s not on your calendar, it’s not happening.
Block time like a pro athlete blocks training.

Prospecting. Follow-ups. Deal strategy.
Even breaks.

No one else will protect your time, so you better.

 

đź’Ş Quick Win Challenge:

This week, audit your calendar.
Kill one meeting. Add one hour of focus. Tell me how it goes! 

 

✨ Want more systems like this?

We break down exactly how to run your week, your pipeline, and your deals, inside the Sales in DACH Academy: 🎓 Join for 1€/day

Antworten

An der Unterhaltung teilnehmen
t("newsletters.loading")
Laden...
The DACH Sales Tech Stack Report 2026
Over the past months, we reached out to over 5,000 sellers across the DACH market (SDRs, AEs, Founders, Sales Leaders and RevOps) and asked them one simple question: Which tools are you actually using, loving, and would never give up? Today we're sharing everything we found 👇   The Headline Results The DACH sales tech landscape in 2026 is consolidating. The bloated 20-tool stacks are out. Foc...
Let's talk Salary!
Salary conversations. Everyone wants more. Almost no one knows how to actually do it well. And a lot of people think this "I live in Munich.” is argument enough to get a raise Unfortunately, none of that matters, because your company is not paying you for your situation. They’re paying you for your impact! That’s exactly what Rouven Kramer breaks down in his Quick Win Challenge inside the Sales...
Join us LIVE!
We're opening up our Live Sessions to everyone in the German-speaking Market! Every week inside Sales in DACH, our members get access to live sessions where they bring their work like cold calls, cold emails, deals and LinkedIn profiles and get actual feedback from the group! And up until now, that's been exclusively for our members. Starting now, that changes!   You can now apply, for free! ...

Sales Hacks for DACH 🇩🇪🇨🇭🇦🇹

The first Newsletter that covers all of the Sales Hacks for the German-speaking market - and that in English!
Footer Logo
Terms & Conditions Privacy Notice Imprint
© 2026 HK Consulting Ltd

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.