In Part 1, we talked about why Social Selling matters and what you need on your profile to get started.
Today, let’s talk about the how to start and what to actually post.
Here’s what people get wrong:
They think it’s about being liked.
When in reality, it’s about being remembered!
Pipeline doesn’t come from pretty posts.
It comes from:
👉 Making the right people stop scrolling
👉 Saying something they actually care about
👉 Building micro-trust, consistently
And that’s what a real content strategy does.
Let me break it down.
Here’s your 4-part Content Strategy for Sellers
that builds trust (and pipeline):
Step 1: Know your "Content Triggers"
Your job isn’t to sound smart. It’s to be relevant.
And relevance starts with knowing what your buyers are already thinking about.
Ask yourself:
-
What do my best prospects complain about in meetings?
-
What questions come up again and again?
-
What outdated beliefs are holding them back?
💡 These are your content triggers.
You don’t need ChatGPT or a ghostwriter—just listen to your calls.
Step 2: Use the 3E Framework
(Educate – Entertain – Empathise)
Every post you write can do one of these:
-
Educate: “Here’s a mistake I see in X—and how to fix it.”
-
Entertain: “You won’t believe what a prospect said to me last week…”
-
Empathise: “If you’re struggling with [X], you’re not alone.”
🧠 Reminder: Too much ‘thought leadership’ forgets the human behind the title.
Step 3: Repeat Yourself (yes, really)
Worried about sounding repetitive?
Good. That means your message is finally starting to land.
Here’s why it works:
📚 The Mere Exposure Effect shows we’re more likely to trust and prefer things we’ve seen before, even if we barely noticed them.
You are not annoying.
You are being remembered (if you do it right).
Step 4: Content ≠ Campaign. It’s a Habit.
You don’t need a 30-post calendar.
You need a simple system you can actually stick to.
Here’s what works for me:
🗓️ 1 hour on Monday: jot down 2 post ideas from last week’s calls or learnings
✍️ 15 min Tuesday morning: write and post one
💬 15 min daily: comment on 5 posts from buyers or peers
Still doubting the impact?
Let’s talk numbers:
📊 84% of C-level buyers use social media to support purchase decisions
📈 Sellers who post consistently generate 45% more opportunities than those who don’t
(Source: LinkedIn, 2025 B2B Benchmark Report)
👉 It’s not just branding. It’s pipeline.
Want to boost your Social Selling game?
Inside the Sales in DACH Academy, you’ll get:
✅ Plug-and-play templates
✅ Post examples that drive replies
✅ Scripts to build confidence (and pipeline)
P.S. Exclusive discounts on the Top Sales Softwares in DACH are coming soon — nominated by the Sales in DACH community 😍
Antworten