In Sales, we talk a lot about WHAT we say. But how often do we talk about HOW we say it?

Why does that matter? Let’s look at the data:

Stories are 22x more memorable than facts.
70% of buyers engage more with sellers they feel emotionally connected to.
Sales reps who restate a buyer’s pain and link it to a solution increase close rates by 32%.

So why aren’t we talking about this more?
Because it’s a foreign ‘language’ for most. Let me teach you the basics today.

🎭 My Story: From Stage to Sales

I started acting professionally at 16, won my first awards at 21, and studied in London and NYC before moving to London.
Then the pandemic hit, and my acting career disappeared overnight.

Thank God I chose Sales as my next challenge in life. Turns out, Acting Skills help IMMENSELY in Sales.

In my first 12 months, I:

Overachieved my target 10/12 months.
Got promoted twice.
Went on to become an AE where I hit 345%+ of my yearly quota.

Why? Because I applied basic acting techniques that made me 22x more memorable and helped me emotionally engage 70%+ of buyers.

Now it’s time for YOU 🫵 to learn them too.

🎻 The Sales Warm-Up

Before actors go on stage, they warm up. Sellers should too!
Not just reading notes, but physically warming up. Your body is your instrument, it performs only as well as you prepare it.

My favorite quick fix? The Shake Out!

Shake your whole body for 30 seconds.
Wake up your voice, energy, and presence.

A full warm-up takes 20-60 minutes, but this is an easy hack for busy sales days.

🎫 The 3 Acts of a Sales Call

Act 1: The Entrance – First Impressions Matter

Your first impression happens before you say a word.

📊 Fact: People subconsciously form expectations about you within 100 milliseconds.

💡 Pro Tip: Match what your buyer expects

Instead of forcing a “high-energy” or “authoritative” persona every time, adjust to their expectations:

If they expect an analytical expert → Be the trusted advisor
If they expect a high-energy innovator → Lean into confidence & enthusiasm
If they expect a calm listener → Be their sounding board

💪 Exercise: Discover Your Natural Energy

Ask 9 people (3 friends, 3 colleagues, 3 family) how they see you:

Leader Energy – Confident, takes charge, drives decisions.
Enabler Energy – Builds trust, makes others feel at ease.

Understanding your default energy helps you adjust and connect faster with prospects.

Act 2: The Scene – Keep Them Engaged

📊 Fact: People connect with those who reflect them

💡 Pro Tip: Use Mirroring

Sanford Meisner, one of the greatest acting coaches, taught Repetition & Mirroring—where actors tune into their scene partner’s energy, tone, and emotions to create real connection.

You can do the same in sales:

If they speak fast → Pick up the pace.
If they are reserved → Slow down & match their calmness.
If they are excited → Reflect their enthusiasm.

This activates the brain’s mirror neurons, making your prospect subconsciously feel: “This person gets me.”

Actors use this to build chemistry on stage. Sellers use it to build trust in sales conversations.

Try it on your next call and watch what happens. ✨

Act 3: The Exit – Reinforce the New Status Quo

📊 Fact: People remember the emotional peak and ending of an interaction most vividly.

Think about Sherlock Holmes: Do you remember him struggling with the case? Or do you remember that last scene where he unravels the story, step by step?

💡 Pro Tip: Reinforce the Transformation

Don’t just “wrap up” the conversation -> solidify the new reality.

Recap each of their pain points and link them back to your solution.
Paint the ideal future where their problems are solved—with you as the answer.

📊 Why does this work?
Buyers are 32% more likely to move forward when they feel their pain points have been truly understood.

Actors leave the audience with a lasting impression. Sellers leave prospects with a new reality—one where your solution fits seamlessly into their world.

End strong, and they won’t forget you.

Want More? 😍

🧑‍🎓 Try the Sales in DACH Academy* for FREE 👉 Check it out here
*Disclaimer: The Academy is currently only in German available 🇩🇪

🧑‍🏫 Get a Bespoke Learning Path for you and your team.
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What’s Next?

Join our Happ🍸 Hour!

Every month you can send in your Question and we will discuss it live with you on the Call!

Meet me at the Circus in Berlin this week 🎪

Once again, Helena shows sellers how to use Acting Skills to build a stronger emotional connection with their prospects. 🎭

Still need a ticket?
Get in touch with us! ❤️

And in the meantime, just like every week ⬇️

Happy selling & keep on shining!

Your Sales in DACH Team ✨

🎭 Acting Skills for Sales Stars