With all of the AI noise I needed to ask myself... is Cold Emailing dead?
And I can savely say... It is not 🙂↔️
But lazy cold emailing? Oh yeah, absolutely!
At Sales in DACH, we’ve tested hundreds of outreach strategies across sellers and buyers in Germany, Austria & Switzerland.
Here’s what we found has been converting in 2025👇
#1 The Subject Line:
Keep it boring (yes, really...🤷♀️)
🏆 Top performer: "Connection Request"
Why? It triggers curiosity and strokes the ego.
Everyone wants to be connected with.
It’s low-pressure, human, and intriguing.
Next step?
Drop another email in the same thread.
One of the best-performing follow-up lines?
“Do you think this is still relevant or would it make more sense to reconnect another time?”
Then send a new email with subject line:
“Follow-Up”
Results:
We see open rates go up to 60%+.
#2 The Cold Email Body Framework
Line 1 – Hyper relevance
“I saw you’re hiring 3 SDRs in Berlin – congrats!”
Line 2 – Problem framing + value
“Are you also looking to ramp new hires fast?
If you’re aiming to drive 20% more pipeline in the next 4 weeks, I’d love to connect you with one of our customers.”
Line 3 – CTA
💡 So... here's an interesting learning!
For female prospects, we saw in our data that a softer CTA is more succesful:
“Let me know if this is relevant, I would love to connect!”
For a male prospect, it's a hard CTA we found books meetings faster:
"If this sounds relevant how about we have a chat next week? I'd be free Wednesday after 2pm."
🎯 That’s it. No fluff. No essay intros. Just relevance, pain, and value.
Just say what you want and why it matters to THEM.
💪 Your Challenge This Week:
Take one of your cold emails.
Rewrite it using this framework.
Tag me on LinkedIn or post it in the SID Academy and we'll give you live feedback 🙋♀️
📚 You're a German-speaking Seller in DACH and want our Cold Email templates + proven multi-touch sequences?
There’s a full Cold Emailing Masterclass inside the Sales in DACH Academy:
✨ German-language examples
✨ Plug & play templates
✨ Multi-channel strategy that works
And a 20% Pipeline Increase in the next 4 weeks 😍
🎁 Start now for 1€ / Day and get unlimited access to the Sales in DACH Academy and Community 👥 for a whole year 😍
Try it FREE for 7 days. No cost, No risk, just better replies: 👉 Join now!
Happy prospecting!
Your Sales in DACH Team ✨
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