Yes... the O-word. The Nemesis of all Sellers. The cause of daily anxiety. The O to the No.
Time to fix this - today!
Ever feel like objections are bullets in your prospect’s gun? 🔫 You finally deliver the perfect pitch, and then—bam!—Manfred from HR hits you with: “I don’t have time for this.” 😒
The key to winning? Take out one bullet at a time.
Here are 3 proven techniques you can use TODAY to turn objections into deals.
#1 The Assumption Technique
Defuse the objection before they say it.
🚀 Example (Cold Call Opening):
"Hi Max, I know you're busy, so I'll get straight to the point."
Why it works:
✅ It makes them feel understood before they even object.
✅ It catches them off guard—instead of you scrambling to react, they’re the ones adjusting.
#2 My Favourite Technique
I have taught this to 100+ Sellers with a high success!
Have you heard of...
Feel - Felt - Found
Objections aren’t just logical—they’re emotional. This method is Psychology-Backed and rewires their resistance:
✔️ Feel – “I understand how you feel.” (Mirror neurons activate—trust goes up!)
✔️ Felt – “Others have felt the same.” (Social proof kicks in—risk seems lower!)
✔️ Found – “They found that…” (Reframes their thinking—easier to say yes!)
💡 In DACH, where trust is everything, this technique works like magic.
#3 The Wish Technique
We wouldn’t be Sales in DACH if we didn’t bring in the best!
Lars Krüger, a legend in Cold Calling, shares this gem in his Masterclass:
Instead of rejecting their objection, agree with it—and flip it.
Just as Lars likes to say 'Recognition drives success'
This could look like this:
Why it works: It keeps the conversation open instead of shutting it down.
👉 Want to see Lars' exact scripts & techniques in action? His full Masterclass is now live @ Sales in DACH!
🔥 Ready to Handle Objections Like a Pro?
If you want more psychology-backed, field-tested objection-handling techniques, check out Lars’ full Masterclass in Sales in DACH Academy!
And that’s it for today! See you in the next issue 😉
How else can we help you?
I'm glad you ask! 😎
We can offer you:
- Try the Sales in DACH Academy* for FREE 👉 Check it out here
*Disclaimer: The Academy is currently only in German available 🇩🇪 - 1:1 Coaching 👉 Get in touch with [email protected]
- If you haven't yet - Sign up for this Newsletter and get weekly Sales Hacks for the DACH market - right into your inbox 📥
What’s Next?
Let’s hear from you!
Drop a comment: What’s the toughest objection you’ve faced recently? 👇
Also... soon our Podcast will go live! 😍
We are covering:
- Buyer Centric Cold Calling with Cisar Lambert
- AI & Sales with Thibaut Souyris
- Discovery with Vinzenz Dimpflmaier
And much more 😍
Join the waiting list and stay updated!
And that's it for today!
Happy selling & Keep on Shining!
Your Sales in DACH Team ✨
Responses