Yes... the O-word. The Nemesis of all Sellers. The cause of daily anxiety. The O to the No.

Time to fix this - today!

Ever feel like objections are bullets in your prospect’s gun? 🔫 You finally deliver the perfect pitch, and then—bam!—Manfred from HR hits you with: “I don’t have time for this.” 😒

The key to winning? Take out one bullet at a time.

Here are 3 proven techniques you can use TODAY to turn objections into deals.

#1 The Assumption Technique

Defuse the objection before they say it.

🚀 Example (Cold Call Opening):
"Hi Max, I know you're busy, so I'll get straight to the point."

Why it works:
✅ It makes them feel understood before they even object.
✅ It catches them off guard—instead of you scrambling to react, they’re the ones adjusting.

#2 My Favourite Technique

I have taught this to 100+ Sellers with a high success!

Have you heard of...

Feel - Felt - Found 

Objections aren’t just logical—they’re emotional. This method is Psychology-Backed and rewires their resistance:

✔️ Feel – “I understand how you feel.” (Mirror neurons activate—trust goes up!)
✔️ Felt – “Others have felt the same.” (Social proof kicks in—risk seems lower!)
✔️ Found – “They found that…” (Reframes their thinking—easier to say yes!)

💡 In DACH, where trust is everything, this technique works like magic.

#3 The Wish Technique

We wouldn’t be Sales in DACH if we didn’t bring in the best!

Lars Krüger, a legend in Cold Calling, shares this gem in his Masterclass:
Instead of rejecting their objection, agree with it—and flip it. 

Just as Lars likes to say 'Recognition drives success'

This could look like this:

Why it works: It keeps the conversation open instead of shutting it down.

👉 Want to see Lars' exact scripts & techniques in action? His full Masterclass is now live @ Sales in DACH!

🔥 Ready to Handle Objections Like a Pro?

If you want more psychology-backed, field-tested objection-handling techniques, check out Lars’ full Masterclass in Sales in DACH Academy!

And that’s it for today! See you in the next issue 😉

How else can we help you? 

I'm glad you ask! 😎

We can offer you:

• Try the Sales in DACH Academy* for FREE  👉 Check it out here
  *Disclaimer: The Academy is currently only in German available 🇩🇪
• 1:1 Coaching 👉 Get in touch with [email protected]
• If you haven't yet - Sign up for this Newsletter and get weekly Sales Hacks for the DACH market - right into your inbox 📥

What’s Next?

Let’s hear from you!

Drop a comment: What’s the toughest objection you’ve faced recently? 👇

Also... soon our Podcast will go live! 😍

We are covering:

• Buyer Centric Cold Calling with Cisar Lambert
• AI & Sales with Thibaut Souyris
• Discovery with Vinzenz Dimpflmaier 

And much more 😍

Join the waiting list and stay updated!

And that's it for today!

Happy selling & Keep on Shining!

Your Sales in DACH Team ✨