Most sellers think: “Every new touchpoint = brand new message.” But what if we told you… Repeating yourself is actually the smart move? Welcome to this week’s Sales Hack:Using the Mere Exposure Effect to build reply-worthy cadences. What’s the Mere Exposure Effect? It’s a cognitive bias that ...

🧠 Why this matters: The biggest outbound myth in DACH? “If they don’t answer the first time, they’re not interested.” Wrong. The top-performing cadences didn’t rely on 1 message. They use 9–12 touches across 4 channels:👉 LinkedIn, Email, Cold Calls, and Voice Notes. The key?✅ Right sequence✅ Ri...