AI seems to be used by everyone right now. The sentiment is... if you're not using it you fall behind.
But at the same time it is absolutely overwhelming with possibilities and sometimes even replace human force.
So, we decided in this week’s issue, we'll share some best practices on how to use AI best to changing sales in DACH!
What AI in Sales is not
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A magic button that books meetings for you
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A replacement for human connection
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An excuse to spam 1000 prospects with the same message
What AI in Sales is
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A force multiplier for your prospecting, research, and admin
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A way to draft, test, and iterate messaging faster
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A tool to coach yourself in discovery, objection handling, and even negotiation
The difference? How you use it.
3 Practical AI Use Cases in DACH
1. Research
Use AI to summarise annual reports, LinkedIn profiles, and job postings.
Example: “Summarise the top 3 priorities for a VP of Sales at [Company].”
2. Prospecting Messages
Draft a cold email, then tweak it with your DACH context and buyer persona.
Example: “Write a 50-word email to a German CFO struggling with compliance costs.”
3. Objection Handling
Practice responses to common objections before you’re live on the call.
Example: “How would you respond to a buyer in Austria saying budget is frozen until Q4?”
The 3 Most-Used Prompts by Sellers in DACH
After speaking to a few Sales Reps in our community, here are the top prompts reps are using every week:
1. Outbound Cold Email
“Write a cold outbound email for a SaaS SDR selling to [persona] at [company] in Germany. Keep it short, human, and include a soft CTA. Focus on [pain point].”
2. Discovery Call Prep
“Generate 7 discovery questions for a [persona] in [industry] in DACH. Goal: uncover urgency, budget, and internal blockers. Make them sound conversational.”
3. Objection Response
“Write a respectful response to a DACH buyer saying: ‘We don’t have budget until Q4.’ Keep it firm, value-focused, and offer an alternative next step.”
New:
The Sales in DACH ChatGPT Prompt Library
Over the past 6 months, we’ve collected, tested, and refined the best prompts for every sales stage and now they’re live inside the Sales in DACH platform.
Inside the Library you’ll find:
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Outbound prompts that actually book meetings
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Discovery questions tailored to German-speaking buyers
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Negotiation responses that hold value without discounting
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Closing emails written for DACH decision-makers
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Customer Success prompts to expand accounts
💡 Got a killer prompt of your own? Send it to [email protected]! We’ll feature the best ones in the Library!
Quick Win Challenge
Take one sales task you hate doing (research, drafting, objection handling).
Run it through ChatGPT.
Then spend 5 minutes tweaking it to sound like you.
Want access to the full Prompt Library?
Join the Sales in DACH Platform and Network for 1€/day. 😍
New Podcast Episode about AI in Sales
Last week, we went deep on Product Demo.
This week you can listen to Thibaut and his Best Practices on how to use AI efficiently for Sales in DACH!
Check out here and subscribe for future Episodes! 👏
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