Your ICP (Ideal Customer Profile) Analysis

When I started Sales in DACH, I had:

0 pipeline
0 brand
1 employee (me, myself and I 🙋‍♀️)

and I had to start from Scratch!

Over the next few weeks, I will show you how I got from 0 € to 120.000 € pipeline in 4 weeks (with an average deal size of 5k)!

So let's start with the basics!

What most reps get wrong:

They say their ICP is:

“Tech companies with 11–200 employees.”

No. That’s a segment.

An Ideal Customer Profile is more than a job title and company size.
It’s about context, goals, problems, and consequences.

And if you don’t speak that language, you’ll always get ignored.

This is my go-to worksheet before writing any messaging, campaign, or outreach. 👇

ICP	Sales Director @ SaaS scaleup
Goal	Hit 125% quota, onboard new reps fast
Problem	Team struggles with cold outbound
PainPoint	Missed targets = lower team morale, more pressure
Solution	Repeatable outbound system + onboarding plan
ROI	20% more pipeline, better ramp time, confidence

Because once you really know your IC, everything gets easier:

Take one ICP you’re selling to.
Fill out the table for them.

Then look at your last message to that persona.
Does it speak their language?

If not, rewrite it.
Use your ICP as your GPS. Always!

Inside the Sales in DACH Academy, you’ll find:

👉 and start writing messages your prospects actually want to read!

Next week: How to put this into a Cadence and use cognitive psychology to get the ball rolling!

And in the meantime, keep on shining! ✨

Yours,

Helena and the SiD Team