When I started Sales in DACH, I had:
0 pipeline
0 brand
1 employee (me, myself and I 🙋‍♀️)
and I had to start from Scratch!
Over the next few weeks, I will show you how I got from 0 € to 120.000 € pipeline in 4 weeks (with an average deal size of 5k)!
So let's start with the basics!
What most reps get wrong:
They say their ICP is:
“Tech companies with 11–200 employees.”
No. That’s a segment.
An Ideal Customer Profile is more than a job title and company size.
It’s about context, goals, problems, and consequences.
And if you don’t speak that language, you’ll always get ignored.
So here’s how to map your ICP:
This is my go-to worksheet before writing any messaging, campaign, or outreach. 👇
ICP Mapping Template
👉 Download your free, editable template here
Example for Sales in DACH:
Sales Leader in DACH
| ICP | Sales Director @ SaaS scaleup |
|---|---|
| Goal | Hit 125% quota, onboard new reps fast |
| Problem | Team struggles with cold outbound |
| PainPoint | Missed targets = lower team morale, more pressure |
| Solution | Repeatable outbound system + onboarding plan |
| ROI | 20% more pipeline, better ramp time, confidence |
Why this works:
Because once you really know your IC, everything gets easier:
- Cold emails feel natural
- Call openers hit home
- Your product isn’t just “useful” — it’s essential
Quick Win Challenge:
Take one ICP you’re selling to.
Fill out the table for them.
Then look at your last message to that persona.
Does it speak their language?
If not, rewrite it.
Use your ICP as your GPS. Always!
Want help mapping your ICP and building cadences for each?
Inside the Sales in DACH Academy, you’ll find:
- Persona worksheets
- Messaging templates by role
- DACH-specific call & email examples
- Our full outbound system + calendar
👉 and start writing messages your prospects actually want to read!
Next week: How to put this into a Cadence and use cognitive psychology to get the ball rolling!
And in the meantime, keep on shining! ✨
Yours,
Helena and the SiD Team
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