Every year, every Seller receives the same Email Responses at the same time...
"Let’s wait until I'm back from Holiday!"
I have observed the best Reps and summarized what they do to still hit target. Key is: Summer is not a break. It’s a shift.
Prospects might not pick up the phone, but they do scroll. And they will remember who showed up consistently.
Here’s how to make the most of it.
1. Time to embrace the Light
Rather than pushing for a hard sale, embrace light touches on LinkedIn.
- React to your prospect’s posts.
- Send connection requests.
- Post something helpful yourself. (If you want more info on Social Selling, check out this Newsletter or start the Masterclasses inside the SID Academy)
They may be on vacation, but they’re still checking in.
You don’t need to book a meeting today.
You just need to stay top of mind.
2. Tidy your Moves to win the Game!
Summer is a great time to sharpen your game while others slow down.
- Review your deals from the last 12 months.
- Update your notes.
- Clean your pipeline.
- Prepare the follow-up emails, you’ll need in September.
Your admin is not busywork.
It’s the foundation of your Q4 revenue.
3. Start sending emails and collect the data
Maybe Cold Calls aren't the right channel now, but Emails are gold!
Many prospects will have out-of-office replies with which you’ll learn:
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Is your data accurate
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Who to follow up with
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When they’ll be back
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Who’s covering for them
Use this intel to prep your list and your timing now, not later.
The Summer Dip can create Demotivation! I get it... But if used wisely you can get ahead of your target and smash Q3!
You’ve got this!
Meanwhile you've got the SiD Team and me on your side to help! ✨
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