Sales Hacks for DACH 🇩🇪🇨🇭🇦🇹
The first Newsletter that covers all of the Sales Hacks for the German-speaking market - and that in English!
Selling into Enterprise in DACH
Most sellers underestimate how different Enterprise deals are from SMB or Mid-Market. More stakeholders. Longer cycles. Higher stakes.
This week we're breaking down 4 principles that have worked for top sellers closing multi-six-figure deals in Germany, Austria & Switzerland:
1. Build Your Map Be...
by Helena Klaus —
Aug 13, 2025
enterprise selling
2 Cold Call Opener used by Sellers in DACH
As promised, this week we’re featuring another top performer in DACH:
We've had the pleasure of meeting Danny Wörns 👏 ex-HiBob and now AE at Unfck Sales!
He recently shared two powerful cold call openers, and when to use them.
1. Permission-Based
"Hi [Name], this is a cold call. Do you want to ha...
by Helena Klaus —
Aug 06, 2025
cold call opener
5 Urgency Drivers in DACH
Unfortunately, most urgencies in Sales is fake.
“Limited spots left!”...
"This offer expires soon!"...
all sounds like a discount trap.
In the DACH region especially, your buyers are trained to resist pressure. What they do respond to is relevance and logic.
This week, we break down 5 urgency dr...
by Helena Klaus —
Jul 30, 2025
create urgency
The Best ChatGPT Prompts for your Sales in DACH
Over the past 6 months, we’ve tested hundreds of prompts across the entire sales cycle! So... we figured that a curated Sales in DACH Prompt Library would be really valuable to the Sellers out there trying to tackle the DACH market!
Here’s a sneak peek into the most effective prompts that drive ...
by Helena Klaus —
Jul 23, 2025
chatgpt prompts
Get past the Summer Dip
Every year, every Seller receives the same Email Responses at the same time...
"Let’s wait until I'm back from Holiday!"
I have observed the best Reps and summarized what they do to still hit target. Key is: Summer is not a break. It’s a shift.
Prospects might not pick up the phone, but they do s...
by Helena Klaus —
Jul 16, 2025
summer dip
The Best Sales Cadence Hack in 2025
Most sellers think:
“Every new touchpoint = brand new message.”
But what if we told you…
Repeating yourself is actually the smart move?
Welcome to this week’s Sales Hack:Using the Mere Exposure Effect to build reply-worthy cadences.
What’s the Mere Exposure Effect?
It’s a cognitive bias that ...
by Helena Klaus —
Jul 09, 2025
outbound cadence
Analyse your ICP (Ideal Customer Profile) in 5 minutes
When I started Sales in DACH, I had:
0 pipeline0 brand1 employee (me, myself and I 🙋♀️)
and I had to start from Scratch!
Over the next few weeks, I will show you how I got from 0 € to 120.000 € pipeline in 4 weeks (with an average deal size of 5k)!
So let's start with the basics!
What most reps ...
by Helena Klaus —
Jul 02, 2025
icp mapping
How to sell to C-Suite
You’ve done the discovery.Your champion loves you.You’ve shown value. Built trust.
And then…You get the invite 😍:
“Let’s loop in our VP/CEO for next steps.”
Congrats!!! 🎉 Now don’t blow it.😅
❌ The #1 mistake sellers make in exec meetings?
Re-starting the discovery.
“Can you walk me through y...
by Helena Klaus —
Jun 25, 2025
stakeholder management
How to fix your Follow Ups in DACH
I can imagine this isn't just a hypothetical scenario for a lot of you:
📩 You send a GREAT cold email.😐 Your prospect opens it.👻 Then… nothing.
So what do most sellers do?They follow up like this:
“Just bumping this to the top of your inbox…”
Yikes. 😬In DACH, that’s the fastest way to land in t...
by Helena Klaus —
Jun 18, 2025
3 Mindset Exercises to hit Target!
I firmly believe that Sales doesn't start with Pipeline!
It starts with our Mindset. It’s about performing under pressure, even when:
You’ve had 48 “no’s” in a row. Your CRM is a mess. And your prospect just ghosted you after spending 3 hours on their proposal.
I get it! It sucks! But here’s the ...
by Helena Klaus —
Jun 11, 2025
mindset
The best Sales Tech Stack in DACH
Voted by Sellers in DACH
Do you ever feel like Jack, chased by so many tools while still struggling to move deals forward?
Let me tell:
It’s not about how many tools you have.It’s about having the right stack for your market.
So we asked the people who know best:Our Sales in DACH Ecosystem.
W...
by Helena Klaus —
Jun 04, 2025
sales software
The 4-Step Outbound System in DACH
Most sellers treat outbound like throwing spaghetti at the wall.
Then they wonder why nothing sticks.Cold outreach only works if you treat it like a system. Not a gamble.
Here’s the exact 4-step outbound setup that’s helped us (and many of our Sales in DACH Academy members) land meetings with DA...
by Helena Klaus —
May 28, 2025
outbound system